Company name: Eternal Legacy
Slogan: Send trend to Eternal Legacy
Mission Statement: Eternal Legacy is a company which seeks the interest of its customers and to be regarded as trustworthy.
Target audience: Teenagers (mainly for schooling)
Place: Online and a branch in Singapore
Price: $30 - $100
Purpose: To provide teenagers with stylish yet durable bag to suit their individual needs
Promotion: Commercial and blogs
Chief Executive Officer (CEO): Fatin Zafirah
Chief Financial Officer (CFO): Mitchel Goh
Chief Marketing Officer (CMO): Serene Fong
Chief Operations Officer (COO): Roy Chua
Presenter: Muhd Hakeem
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